NEWS- GPS Device, Pet Trackers, Tractive

Tractive the most efficient GPS tracker for cats and dogs raises 253crores INR as it expands its market in the U.S.

Namrata Sona

29 May, 2021 - 2 MINUTES READ

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Tractive is aggressively working on providing GPS round the clock with the real-time location for pets. It is one of the most trusted GPS devices available in the market, especially for pets. In a growth funding campaign led by the Guide Post equity, tractive has closed 253 Crores INR growth funds and stated that the funds will be used for more innovations and improvisation of their pet tracking devices.

Tractive already serves a large network in the world with more than 400,000 subscribers across 175 countries. The current news comes as Tractive is expanding its market in the U.S. The U.S. has become Tractive’s quick-growing region since the launch of the LTE Dog Tracker in July 2020, and now the U.S. is on track as Tractive’s largest market since 2021. Along with the business expansion Tractive has also announced significant upgrades and improvements to the device. New software that can leverages an owner’s WiFi and reduce battery wastage or drain when pets are at home. Tractive has extended its battery life by 5x and claims to bring in many plans on a greater scale.

Andrew Bleiman, a known leader in pet tech, joins the Tractive as EVP of North America, while Martin Theissen, formerly SVP at Trivago, has become the VP of Marketing. The company is investing heavily in customer acquisition and product development and trying to bring new partnerships and distribution opportunities along with the U. S market.