Wearable X is a fashion tech company that brings together design and technology to create a better quality of life. The Sydney-born, NYC-based company launched in 2013 with a product centered around touch. The first development of the haptic platform was Fundawear: vibrating underwear for couples in long distance relationships. Done in partnership with Havas for a Durex campaign, the success of this campaign led to the launch of Wearable Experiments (now Wearable X). Through the exploration of the intersection between technology and fashion, the early team worked on many products including Navigate; launched in Sydney, New York and Paris. Following the success of the partnership, they worked with Fox Sports (Foxtel) on the future of fan engagement: The Alert Shirt. Through the engineering of both hardware, software and apparel, The Alert Shirt allowed for true innovation. The industry responded by awarding the product the Best Fan Engagement Award at the 2014 Clio Sports Awards New York. The success of these partnerships led to other brand executions, including campaigns with Oakley, The Store of the Future, and others in both sports and experience design. In 2016, Wearable X, incorporated to be able to build products for themselves. Fan Jersey (X) was launched at Super Bowl 50 in collaboration with several large consumer beverage brands and was awarded the Wearable Award at Show Room Privee. The EURO Fan Shirt was showcased on the NewsCorp Yacht and the Contagious Villa. This European Football specific shirt was also involved in the Manchester Citizens Weekend where it was part of an activation with 3000 fans. In May 2017 Wearable X launched its first direct to consumer product, Nadi X, a line of activated yoga apparel.
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